Inspired by the theme "The Anatomy of Beauty," the visuals are designed to capture the attention of passersby, inviting them to stop, explore, and discover while also enhancing the brand affinity that Vacheron Constantin enjoys with its existing clientele. Situated in Vacheron Constantin’s New York Flagship, the exhibition delves into the earth’s organic and intricate structures, showcasing the detailed craftsmanship of Vacheron Constantin’s timepieces. The immersive experience offers both a metaphorical and physical journey through a curated collection of extraordinary watches featuring depictions of coral and the artwork "These Waters" by New York-based artist Melissa McGill.
